Everything you need to make the switch.

Find vegan alternatives for the food and products you already love.

Healthy plant-based brunch table with smoothie, coffee, toast and colorful dishes

Start with one simple swap

Pick a category that feels easy to begin with.

Cow's milk

Creamy, classic, and part of so many moments.

Plant milk

Same comfort, made from plants.

๐Ÿฅ› Oat Original ๐ŸŒฐ Almond Unsweetened ๐ŸŒฑ Soy

Budget-friendly choices

Eating vegan doesn't have to be expensive.

  • Beans & lentils โ†’ ground meat
  • Tofu โ†’ chicken or fish
  • Oatmeal โ†’ breakfast
  • Storeโ€‘brand plant milk โ†’ dairy milk

New to veganism?

Start with our beginner-friendly resources.

Every step counts. ๐ŸŒฑ

Progress, not perfection. You're doing something good.

Explore

Find products, whole-food swaps, homemade alternatives, and beyond.

Dietary tags describe listed ingredients only and do not guarantee freedom from manufacturing cross-contact. Verify current packaging when allergies are involved.

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Recipes

Delicious plantโ€‘based meals for every occasion.

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Learn

Factual, compassionate guidance for your vegan journey.

See the scale. Understand the connection.

Impact

Food choices connect animals, ecosystems, climate, land and water. This section turns that system into something you can explore without pretending estimates are exact.

Animals

The scale is measured in lives.

FAO production data record more than 86 billion cattle, goats, chickens, turkeys, pigs, sheep and ducks slaughtered for meat worldwide in 2024.

Land animals slaughtered for meat ยท worldwide ยท 2024
per day
per hour
per minute
per second

This is a production count, not a complete count of animal deaths. It excludes fish and other aquatic animals and does not capture additional deaths associated with dairy or egg production.

And this still leaves out aquatic animals.

Fish counts are much harder to estimate because fisheries are often reported by weight rather than individuals. Go Vegan keeps them separate rather than adding a highly uncertain estimate to the land-animal total.

View FAO data via Our World in Data โ†—
Planet

Animal-based food leaves a larger footprint.

A 2023 Nature Food study compared observed UK diets using life-cycle data from more than 38,000 farms in 119 countries. Below, vegan diets are shown relative to high-meat diets (โ‰ฅ100 g meat/day), with high-meat diets set to 100%.

What these percentages mean

They are comparative dietary footprints, not a promise that one person will reduce each impact by exactly that amount. Food origin and production methods vary substantially. Water-use and biodiversity estimates also carry wider uncertainty than greenhouse gases, land use and eutrophication.

Your Impact

See how a lower footprint compounds over time.

This is a transparent comparison, not a claim that we can measure your exact personal savings. It applies the studyโ€™s vegan-versus-high-meat ratios across the time period you choose.

Over Every repeated choice adds up.

For each metric below, the dark bar represents a high-meat diet baseline. The green portion shows the estimated vegan-diet footprint from the study; the remainder is the comparative difference.

How this works

The study reports vegan dietary footprints as a percentage of high-meat diets standardized to 2,000 kcal/day. Go Vegan multiplies that relative difference by the selected number of days. โ€œBaseline-footprint daysโ€ are a visualization unit, not literal days added to your life and not a measurement of your individual emissions, water, land or biodiversity impact.

Planet

The footprint is now visible.

Explore source-backed comparisons for greenhouse gases, land, water, eutrophication and biodiversity pressure above.

Planet metrics added
Your Impact

Your longer view is live.

Compare day, week, month, year and five-year horizons using the studyโ€™s relative dietary footprints and visible uncertainty.

Interactive comparison added
How Go Vegan handles numbers

Powerful does not have to mean exaggerated.

Source-backedEvery published metric will point to the research behind it.
Context includedBaselines, geography, units and assumptions stay visible.
Uncertainty mattersEstimates will be labeled as estimates instead of presented as exact personal savings.
Built to updateImpact data stays separate from presentation so stronger evidence can replace older figures.
History, ethics, and the danger of familiarity

When Harm Becomes Normal

A practice being legal, traditional, profitable, familiar, or socially accepted does not by itself tell us whether it is ethical.

This is not a claim that animal agriculture is identical to human atrocities.The victims, histories, circumstances, and forms of suffering are different. The comparison here is about a recurring social mechanism: people can become accustomed to harmful systems and build language, institutions, laws, and economic interests around them.
01

Normalization is not justification

History gives us many examples of practices that were defended or tolerated within their societies and later condemned, restricted, or abolished.

Enslavement

People treated as property

Enslavement was embedded in law and major economic systems for generations. Its historical acceptance did not make ownership of human beings morally defensible.

Library of Congress โ†—
Child labor

Dangerous work became ordinary

Industrial child labor placed large numbers of children in factories, mills, mines, and street work. Reform came despite arguments involving family income, industry, and established practice.

Library of Congress โ†—
Forced assimilation

Indigenous children removed from culture

Federal Indian boarding schools separated Native children from families and sought to suppress languages, religions, names, clothing, and cultural practices, often through coercion and punishment.

National Park Service โ†—
Human experimentation

Research without meaningful consent

The U.S. Public Health Service study at Tuskegee continued for decades without informed consent and without offering appropriate treatment even after effective treatment was available. Its exposure helped drive research-ethics reform.

National Library of Medicine โ†—
Eugenics

Forced sterilization presented as social improvement

Eugenic movements classified people as biologically or socially "unfit" and promoted compulsory sterilization. Such ideas influenced policy in multiple countries and were taken to horrific extremes by Nazi Germany.

U.S. Holocaust Memorial Museum โ†—
Living ethnological exhibitions

Human beings displayed as spectacles

Late nineteenth and early twentieth century exhibitions displayed people described as "primitive" before paying audiences. Historians caution that these exhibitions varied, but they were closely tied to colonialism, racism, and exoticization.

Peer-reviewed history โ†—
Castrati

Boys altered to preserve singing voices

For centuries, some boys were castrated before puberty so their voices would remain high into adulthood. A small number became celebrated singers, while the bodily alteration itself served religious and artistic institutions rather than the child's medical needs.

Peer-reviewed history โ†—
Forced labor

Coercion turned into an institution

Compelled labor has repeatedly been justified by states and private interests. International standards now recognize forced labor as a fundamental rights violation, although it continues today.

International Labour Organization โ†—
02

How harmful systems become ordinary

No single mechanism explains every historical case, but the same kinds of defenses appear repeatedly.

Traditionโ€œWe have always done it.โ€
Legalityโ€œIt is allowed, therefore it is acceptable.โ€
Economicsโ€œJobs and livelihoods depend on it.โ€
DistanceThe harmed individual becomes invisible to the beneficiary.
LanguageTechnical or commercial terms can make physical realities easier to ignore.
InstitutionsRoutine procedures can distribute responsibility until no individual feels responsible for the whole system.
03

Now apply the question consistently

The historical lesson is not that every accepted practice is secretly evil. It is that acceptance alone cannot settle the moral question.

When a sentient animal can experience pain, fear, distress, confinement, separation, or death, what justifies imposing those harms?

If a practice is defended primarily by taste, convenience, tradition, legality, or profit, ask whether those reasons are sufficient when practical alternatives are available.
A question worth carrying forward
Normal does not mean moral. Sometimes normal is simply what a society has become accustomed to no longer questioning.

Learn where products come from. Look beyond packaging and familiar terminology. Question what you were taught was inevitable. Then decide what you are willing to participate in when another option is reasonably available.

Resources Library

Go deeper with documentaries, books, talks, podcasts, organizations and evidence-based references.

You control the experience. External videos never autoplay. Graphic resources are clearly marked so you can decide whether and when to engage.
No resources match those filters.

External resources are included for education, not blanket endorsement. Availability and content can change; health material does not replace individualized medical advice.

Animals Library

Learn about the animals behind everyday products and discover compassionate alternatives.

No animals found matching your criteria.

Your Journey

Choose a path and track your progress.

Progress
Helpful for this path

Favorites

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Everyday Products

Discover common household products that may contain animal-derived materials, and find vegan alternatives.

Ingredient Library

Browse animal-derived ingredients and their vegan alternatives.

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Nutrition

Explore important nutrition topics for plant-based eating.

๐Ÿ’ก Remember: This information is educational, not medical advice. Consult a registered dietitian or healthcare provider for personalized guidance.

About Go Vegan

Go Vegan is a free, openโ€‘source educational application designed to help people understand veganism and make the switch, step by step.

We believe in progress, not perfection. Veganism is defined by The Vegan Society as โ€œa philosophy and way of living which seeks to excludeโ€”as far as is possible and practicableโ€”all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.โ€

This app is built with compassion and respect for everyone, regardless of where they are on their journey. We do not shame or judge. We recognize that disability, medication needs, health conditions, poverty, food access, geography, and survival circumstances can affect what is possible for each person.

Companion project

Continue the connection with Zerra

Go Vegan focuses on animals, normalized exploitation, plant-based alternatives, and compassionate action. Zerra is a separate companion app that explores our wider relationship with Mother Earth through ecological literacy, practical skills, responsibility, reciprocity, and regeneration.

Explore Zerra

Please note: Product formulas, company policies, and ingredient sourcing change frequently. Always verify current packaging and manufacturer statements before relying on any product information shown here. Product availability varies by region.

Not medical advice: The nutrition information provided is for educational purposes only. Consult a registered dietitian or healthcare provider for personalized guidance. Never stop or change medically necessary treatment without professional advice.


Open source: Go Vegan is an openโ€‘source project. Contributions, corrections, and suggestions are welcome. If you find an error or have a reliable source to share, please reach out.

All data is provided for guidance only. We strive for accuracy but cannot guarantee completeness or currency.