Every second counts

You Have a Choice. They Don’t.

If you don’t need to use animals, why do it at all?

Stop funding it
Since you opened this page

animals killed for food, clothing,
entertainment & testing

That is approximately lives every second The live number is a documented food-only lower bound: aquatic animals and additional deaths in clothing, entertainment and testing are not counted.
Essential viewing

Watch. Then decide.

Official Go Vegan downloads

Take these resources with you.

Download and share the official outreach cards, Scientific Evidence Library, Veganism Debate Master Sheet, and critical-thinking terminology reference.

Government records and public-source research:

Slaughterhouse Violations & Government RecordsPDF ↓Word ↓
Government-Funded Hunting & Animal ExploitationPDF ↓Word ↓
Plant-powered performance

The athletes are real. So are their records.

Olympic medals, world records and professional bodybuilding—achieved by people who compete on plant-based diets. Check the dates and original sources.

10documented athlete profiles
7sport categories
100%source-linked achievements
The question underneath every excuse

What you call normal is extreme to the animal forced to endure it.

I · Consent

They never agreed to this.

No animal consents to being bred, confined, mutilated or killed for our preferences.

Cattle looking toward the camera
II · Fairness

Their lives matter to them.

They form bonds, seek safety, avoid pain and fight to stay alive. Convenience does not erase their experience.

Pigs resting together
III · Power

Ability is not justification.

Having the power to use and kill another living being does not make doing it morally right.

A chicken looking toward the camera
Question the justification

What’s your excuse?

Pick the excuse you use to justify animal exploitation. Then face what it actually means.

Quick answer

The deeper issue

Common follow-ups
More resources
Every time we eat animals, we support the greatest oppression in history.

— Dr. Alex Hershaft, Holocaust survivor and animal-rights pioneer

Read the source on Alex Hershaft’s official website ↗
Your next move

Stop participating. Start today.

Knowledge removes the excuse. Your next purchase either funds animal use or refuses it.

01Step one

Go Vegan Today

Stop funding animal use in food, clothing, entertainment and testing. Begin with clear, practical guidance.

Learn how ↗
02Free support

Take Challenge 22

Get a free 22-day program with mentors, dietitian support, daily guidance and recipes.

Join Challenge 22 ↗
03Learn the basics

Use trusted guidance

Read The Vegan Society’s practical guidance on why and how to make the change.

Visit The Vegan Society ↗
04Eat affordably

Cook without the excuses

Browse more than 150 budget-friendly vegan recipes with clear instructions.

Browse Budget Bytes ↗
Frequently asked

Still have questions?

A well-planned vegan diet can support health at every stage of life. Planning matters—especially reliable vitamin B12—so use the Nutrition section and qualified medical guidance for your needs.

Veganism is about avoiding animal exploitation as far as possible and practicable. A genuine limitation is not a license to ignore every choice that remains available.

Markets respond to accumulated choices, but this is also about refusing your own participation. You cannot control everyone; you can control what you knowingly support.

Questioning avoidable confinement, mutilation and killing is not the extreme position. The scale and normality of the harm can make ordinary compassion feel radical.

Wild predators act from biological necessity and cannot weigh ethical alternatives. Our choices are not justified by what another species must do to survive.

Different communities face different histories, resources and constraints. Their circumstances do not justify avoidable animal use by people who have accessible alternatives.

Prepare one calm sentence, bring food you can eat and connect with supportive vegans. Challenge 22 offers free community and mentor support.

Veganism addresses animal use, not only food. Honey, wool and leather turn animals and their bodies into products when non-animal alternatives are available.

Two pigs resting together on straw
Conviction needs a path forward

You do not have to figure it out alone.

Go Vegan connects the reason to the action. Find affordable meals, replace familiar products, check ingredients, plan your nutrition and move at a pace you can sustain.

A REAL PERSON CAN HELP

Questions about vegan nutrition?

Find plant-based dietitians, free guided support, and clear answers about B12.

Everything you already built, in one place

Turn what you believe into what you do.

Start with the question in front of you. Go Vegan will take you to the right tool.

02Cook itFind practical written vegan recipes for real schedules.Browse Taste of Home ↗
Make your first change now

What do you want to replace?

“They don’t have a voice, but we do. They don’t have a choice, but we do.”

You do not have to become perfect overnight. You only have to stop looking away and take the next honest step.

Start with one simple swap

Pick a category that feels easy to begin with.

Cow's milk

Creamy, classic, and part of so many moments.

Plant milk

Same comfort, made from plants.

🥛 Oat Original 🌰 Almond Unsweetened 🌱 Soy

Budget-friendly choices

Eating vegan doesn't have to be expensive.

  • Beans & lentils → ground meat
  • Tofu → chicken or fish
  • Oatmeal → breakfast
  • Store‑brand plant milk → dairy milk

New to veganism?

Start with our beginner-friendly resources.

Research & critical thinking

Two free resources for informed, compassionate choices.

BRAND RESEARCH · PETA

Is that brand cruelty-free?

Explore PETA's maintained animal-testing and cruelty-free listings. Vegan and animal-test-free are distinct classifications.

Search PETA's database ↗
FREE EDUCATIONAL PDF · 11 PAGES

Critical-thinking terminology

Learn to identify reasoning errors, cognitive biases, communication tactics and ethical concepts.

Download the PDF ↓

Research & critical thinking

Two free resources for informed, compassionate choices.

BRAND RESEARCH · PETA

Is that brand cruelty-free?

Explore PETA's maintained animal-testing and cruelty-free listings. Vegan and animal-test-free are distinct classifications.

Search PETA's database ↗
FREE EDUCATIONAL PDF · 11 PAGES

Critical-thinking terminology

Learn to identify reasoning errors, cognitive biases, communication tactics and ethical concepts.

Download the PDF ↓

Every step counts. 🌱

Progress, not perfection. You're doing something good.

Explore

Find products, whole-food swaps, homemade alternatives, and beyond.

Dietary tags describe listed ingredients only and do not guarantee freedom from manufacturing cross-contact. Verify current packaging when allergies are involved.

No products found. Try adjusting your filters.

Recipes

Delicious plant‑based meals for every occasion.

Type
Needs
Dietary
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No recipes found.

Learn

Factual, compassionate guidance for your vegan journey.

Advocacy Calendar

Explore vegan holidays, animal rights campaigns, and related awareness days throughout the year.

Today in advocacy

Explore the calendar

Choose a day to see its observances and advocacy resources.

Observance TodayTap a date for details

Coming up

Dates worth sharing

Explore observances

Not every awareness day is a vegan holiday. Categories distinguish direct vegan and animal-rights observances from related animal welfare and environmental awareness. Organizer-set dates may change; check the source before planning an event.

See the scale. Understand the connection.

Impact

Your purchases are not abstract. They create demand for animals to be bred, confined and killed. These are the latest complete official counts available, with their limits stated plainly.

Animals

The scale is measured in lives.

FAO production data record more than 86 billion cattle, goats, chickens, turkeys, pigs, sheep and ducks slaughtered for meat worldwide in 2024.

Land animals slaughtered for meat · worldwide · 2024
per day
per hour
per minute
per second

This is a production count, not a complete count of animal deaths. It excludes fish and other aquatic animals and does not capture additional deaths associated with dairy or egg production.

How do we get “about 2,736 every second”?

Start with the annual FAO land-animal slaughter total shown above and divide it by the number of seconds in a year (365.25 × 24 × 60 × 60). It is an annual average, not a claim that exactly 2,736 animals are killed during every literal second.

Land animals recorded slaughtered · United States · 2025

At least 10.06 billion chickens, turkeys, ducks, cattle, calves, hogs, sheep, lambs, goats and bison. Poultry figures are federally inspected; livestock figures are commercial slaughter. This still excludes fish and other aquatic animals.

Aquatic animals make the scale dramatically larger.

The 86.3-billion counter is intentionally land animals only. Peer-reviewed estimates put farmed finfish killed for food at about 124 billion in 2019 (78–171 billion range), while wild-caught finfish averaged roughly 1.1–2.2 trillion per year during 2000–2019. Fish are kept separate because these figures are estimated from biomass rather than direct global head counts.

View FAO data via Our World in Data ↗
Planet

Animal-based food leaves a larger footprint.

A 2023 Nature Food study compared observed UK diets using life-cycle data from more than 38,000 farms in 119 countries. Below, vegan diets are shown relative to high-meat diets (≥100 g meat/day), with high-meat diets set to 100%.

What these percentages mean

They are comparative dietary footprints, not a promise that one person will reduce each impact by exactly that amount. Food origin and production methods vary substantially. Water-use and biodiversity estimates also carry wider uncertainty than greenhouse gases, land use and eutrophication.

Your Impact

See how a lower footprint compounds over time.

This is a transparent comparison, not a claim that we can measure your exact personal savings. It applies the study’s vegan-versus-high-meat ratios across the time period you choose.

Over Every repeated choice adds up.

For each metric below, the dark bar represents a high-meat diet baseline. The green portion shows the estimated vegan-diet footprint from the study; the remainder is the comparative difference.

How this works

The study reports vegan dietary footprints as a percentage of high-meat diets standardized to 2,000 kcal/day. Go Vegan multiplies that relative difference by the selected number of days. “Baseline-footprint days” are a visualization unit, not literal days added to your life and not a measurement of your individual emissions, water, land or biodiversity impact.

Planet

The footprint is now visible.

Explore source-backed comparisons for greenhouse gases, land, water, eutrophication and biodiversity pressure above.

Planet metrics added
Your Impact

Your longer view is live.

Compare day, week, month, year and five-year horizons using the study’s relative dietary footprints and visible uncertainty.

Interactive comparison added
How Go Vegan handles numbers

The truth is brutal enough. The numbers do not need to be inflated.

Source-backedEvery published metric will point to the research behind it.
Context includedBaselines, geography, units and assumptions stay visible.
Uncertainty mattersEstimates will be labeled as estimates instead of presented as exact personal savings.
Latest complete yearsWorldwide figures use FAOSTAT 2024; U.S. figures use USDA 2025. Newer partial-year counts are not mixed with complete annual totals.
History, ethics, and the danger of familiarity

When Harm Becomes Normal

A practice being legal, traditional, profitable, familiar, or socially accepted does not by itself tell us whether it is ethical.

This is not a claim that animal agriculture is identical to human atrocities.The victims, histories, circumstances, and forms of suffering are different. The comparison here is about a recurring social mechanism: people can become accustomed to harmful systems and build language, institutions, laws, and economic interests around them.
01

Normalization is not justification

History gives us many examples of practices that were defended or tolerated within their societies and later condemned, restricted, or abolished.

Enslavement

People treated as property

Enslavement was embedded in law and major economic systems for generations. Its historical acceptance did not make ownership of human beings morally defensible.

Library of Congress ↗
Child labor

Dangerous work became ordinary

Industrial child labor placed large numbers of children in factories, mills, mines, and street work. Reform came despite arguments involving family income, industry, and established practice.

Library of Congress ↗
Forced assimilation

Indigenous children removed from culture

Federal Indian boarding schools separated Native children from families and sought to suppress languages, religions, names, clothing, and cultural practices, often through coercion and punishment.

National Park Service ↗
Human experimentation

Research without meaningful consent

The U.S. Public Health Service study at Tuskegee continued for decades without informed consent and without offering appropriate treatment even after effective treatment was available. Its exposure helped drive research-ethics reform.

National Library of Medicine ↗
Eugenics

Forced sterilization presented as social improvement

Eugenic movements classified people as biologically or socially "unfit" and promoted compulsory sterilization. Such ideas influenced policy in multiple countries and were taken to horrific extremes by Nazi Germany.

U.S. Holocaust Memorial Museum ↗
Living ethnological exhibitions

Human beings displayed as spectacles

Late nineteenth and early twentieth century exhibitions displayed people described as "primitive" before paying audiences. Historians caution that these exhibitions varied, but they were closely tied to colonialism, racism, and exoticization.

Peer-reviewed history ↗
Castrati

Boys altered to preserve singing voices

For centuries, some boys were castrated before puberty so their voices would remain high into adulthood. A small number became celebrated singers, while the bodily alteration itself served religious and artistic institutions rather than the child's medical needs.

Peer-reviewed history ↗
Forced labor

Coercion turned into an institution

Compelled labor has repeatedly been justified by states and private interests. International standards now recognize forced labor as a fundamental rights violation, although it continues today.

International Labour Organization ↗
02

How harmful systems become ordinary

No single mechanism explains every historical case, but the same kinds of defenses appear repeatedly.

Tradition“We have always done it.”
Legality“It is allowed, therefore it is acceptable.”
Economics“Jobs and livelihoods depend on it.”
DistanceThe harmed individual becomes invisible to the beneficiary.
LanguageTechnical or commercial terms can make physical realities easier to ignore.
InstitutionsRoutine procedures can distribute responsibility until no individual feels responsible for the whole system.
03

Now apply the question consistently

The historical lesson is not that every accepted practice is secretly evil. It is that acceptance alone cannot settle the moral question.

When a sentient animal can experience pain, fear, distress, confinement, separation, or death, what justifies imposing those harms?

If a practice is defended primarily by taste, convenience, tradition, legality, or profit, ask whether those reasons are sufficient when practical alternatives are available.
A question worth carrying forward
Normal does not mean moral. Sometimes normal is simply what a society has become accustomed to no longer questioning.

Learn where products come from. Look beyond packaging and familiar terminology. Question what you were taught was inevitable. Then decide what you are willing to participate in when another option is reasonably available.

OFFICIAL GO VEGAN DOWNLOADSFree guides & outreach materialsEvidence library · Debate sheet · Terminology · Printable cards

Government records & research

Original research references with official agency sources. Available in PDF and editable Word formats.

Slaughterhouse Violations & Government RecordsPDFDownload PDF↓DOCXDownload Word↓
Government-Funded Hunting & Animal ExploitationPDFDownload PDF↓DOCXDownload Word↓

Educational PDFs

Download reliable references to read, share, and discuss.

Printable outreach cards

Print-ready PDF files and ZIP packages with high-resolution artwork.

Print and share the Go Vegan outreach cards yourself. Each print-ready PDF contains the front and back as two pages. The ZIP package also includes the original high-resolution JPG files for printers that prefer separate uploads.

Printing tip: Upload both sides and choose fit rather than crop if your printer uses a different card ratio. Always check the printer preview and scan the printed QR codes before ordering a large batch.

Resources Library

Go deeper with documentaries, books, talks, podcasts, organizations and evidence-based references.

You control the experience. External videos never autoplay. Graphic resources are clearly marked so you can decide whether and when to engage.
Card size
No resources match those filters.

External resources are included for education, not blanket endorsement. Availability and content can change; health material does not replace individualized medical advice.

Animals Library

Learn about the animals behind everyday products and discover compassionate alternatives.

No animals found matching your criteria.

Your Journey

Choose a path and track your progress.

Progress
Helpful for this path

Favorites

No favorites yet.

Everyday Products

Discover common household products that may contain animal-derived materials, and find vegan alternatives.

Ingredient Library

Browse animal-derived ingredients and their vegan alternatives.

No ingredients found.
Real athletes · Real achievements · Checkable sources

Vegan athletes

A growing athlete library covering bodybuilding, calisthenics, weightlifting, cycling, endurance sports, motorsport, skating and more. Every current profile includes a photo, a short achievement summary, and source links so people can verify the claim for themselves.

What this proves: Animal products are not a prerequisite for elite performance or muscle growth. What it does not prove: Vegan diets automatically make someone stronger, faster or healthier.

No athletes match those filters.
EVIDENCE GUIDE · FOOD & HEALTHWHO · IARC · WCRF

What's in your meat?

Bacon, hot dogs, ham, steak, burgers: familiar foods, very different classifications. Explore what counts as processed or red meat, what research actually says, and the health outcomes associated with eating them.

THE FACTS

At a glance

These classifications describe strength of evidence, not identical danger levels.

Processed meatGroup 1

Carcinogenic to humans. WHO/IARC finds sufficient evidence that processed meat causes colorectal cancer.

WHO classification ↗
Unprocessed red meatGroup 2A

Probably carcinogenic to humans. Observational evidence is more limited; the causal conclusion is less certain.

WHO classification ↗
Colorectal cancer+18%

Relative risk estimate for every 50 g of processed meat consumed daily, compared with a lower intake. Not an 18-point increase in absolute risk.

WCRF 18% estimate ↗
Type 2 diabetes+15%

Relative association per 50 g of processed meat consumed daily in a 2024 analysis of nearly 2 million adults. Association alone does not prove causation.

2024 cohort analysis ↗

THE DISTINCTION

Two categories. One important overlap.

Processed meat

Meat transformed through curing, salting, fermentation, smoking or other preservation/flavour-enhancing processes. It can be beef, pork, poultry, other meat, offal or meat by-products.

Examples: bacon, ham, hot dogs, salami, jerky, cured turkey cold cuts.

Red meat

Fresh or otherwise unprocessed mammalian muscle meat, such as beef, pork, lamb, goat, veal and venison. Red meat is defined by the animal, not its color after cooking.

Examples: plain steak, fresh pork chop, lamb, unseasoned ground beef.

Both can apply. Bacon is processed meat made from red meat; smoked, cured turkey is processed meat made from poultry. Plain ground beef is red meat but not automatically processed. Simply cutting, freezing, grinding or cooking meat does not make it “processed meat” under IARC's preservation-based definition.

HEALTH OUTCOMES

What the evidence connects

Different outcomes have different strengths of evidence. Read each one separately.

ESTABLISHED CAUSAL LINK

Colorectal cancer

WHO/IARC concludes that eating processed meat causes colorectal cancer. The estimated relative risk rises about 18% per 50 g/day. Red meat is classified as probably carcinogenic; an older estimate suggests about 17% higher relative colorectal risk per 100 g/day if the association is causal.

WCRF risk estimates ↗
OBSERVATIONAL ASSOCIATION

Type 2 diabetes

A 2024 pooled analysis of 31 cohorts found 15% higher incidence per 50 g/day of processed meat and 10% higher incidence per 100 g/day of unprocessed red meat. These adjusted associations do not establish that meat alone caused each case.

The Lancet Diabetes & Endocrinology ↗
CARDIOVASCULAR EVIDENCE

Heart disease

Higher red and processed meat consumption has been linked to coronary heart disease in long-term studies. Some products contribute substantial saturated fat and sodium. Risk also depends on the foods substituted for meat and overall diet quality.

WCRF evidence ↗
DIETARY RISK FACTOR

High blood pressure & stroke

Many cured and deli meats are high in sodium. Excess sodium can raise blood pressure, increasing risk of stroke and cardiovascular disease. This is a sodium-related pathway, not proof that every meat product directly causes hypertension.

CDC sodium and health ↗
LIMITED OR INCONCLUSIVE

Other cancers

WHO/IARC reports an observed association between processed meat and stomach cancer, but says the evidence is not conclusive. Red meat has limited evidence of associations with pancreatic and prostate cancers; do not treat these as established causes.

WHO evidence levels ↗
MECHANISM RESEARCH

How processing & cooking matter

Curing can contribute to formation of N-nitroso compounds. Cooking meat at high temperatures can generate heterocyclic amines (HCAs) and polycyclic aromatic hydrocarbons (PAHs). These plausible mechanisms help explain concern but do not quantify an individual's cancer risk.

National Cancer Institute ↗

IDENTIFY THE FOOD

The meat index

Search an extensive example library. Preparation and ingredient labels still matter.

examples shown
No exact matches. Try another name or reset the filters.

This is an extensive guide to common food names, not a finite or exhaustive inventory of every regional brand or preparation. “Counts when…” examples depend on how that particular item was preserved. For a packaged food, check the ingredients and processing method.

LABEL LITERACY

Four common misconceptions

01

“Uncured” means unprocessed.

Not necessarily. Bacon labeled “uncured” may still be salted or smoked. Preservation method matters more than front-of-pack wording.

02

Turkey or chicken can't be processed meat.

Wrong. Cured or smoked poultry cold cuts and turkey bacon can fit WHO's processed-meat definition.

03

All ground meat is processed meat.

Grinding by itself is not the preservation-based processing in the IARC category. Plain fresh burger patties are usually unprocessed red meat.

04

“No added nitrates” removes the concern.

Not automatically. Salting, curing, fermentation and smoking can still make a product processed meat; no single label claim establishes safety.

WHAT NEXT?

Make an informed swap.

The World Cancer Research Fund advises eating little, if any, processed meat, and limiting red meat to about 350–500 g cooked weight per week for people who eat it. Replacing processed meat with beans, lentils, tofu, tempeh, mushrooms or other plant-based foods is a practical place to start. Choose a varied diet with adequate protein, iron and a reliable source of B12 on a vegan diet.

OPEN SCIENCE

Read the original sources

Every major numeric or health claim above points to its source.

Educational information, not medical advice. The evidence concerns population-level risk, not a prediction for any individual or the cause of a particular diagnosis. Observational correlations are labeled as such; consult a qualified healthcare professional about personal concerns. Source review: November 2026.

Nutrition

Explore important nutrition topics for plant-based eating.

FREE RESOURCES · PERSONALIZED GUIDANCE

You don't have to figure out nutrition alone.

Have questions about going vegan, meeting your nutrient needs, or feeding your family? A registered dietitian experienced in plant-based nutrition can tailor advice to your health, budget, preferences, and life stage.

START HERE

Find the right support.

Free program or free directory? They are not the same thing.

FREE PROGRAM

Challenge 22

A 22-day guided vegan challenge with recipes, mentors, group support, and advice from registered dietitians overseeing the program. Not a guaranteed private medical consultation.

Join Challenge 22
FREE PROGRAM

10 Weeks to Vegan

Vegan Outreach's free transition program provides recipes and nutrition tips; associated community groups offer access to dietitians for nutrition questions.

Explore 10 Weeks to Vegan
ADDITIONAL COMMUNITY

Animal Justice 21

An ethics-focused vegan learning community. Its availability of free one-to-one dietitian consultations is not independently verified; check directly before expecting that service.

Visit Animal Justice 21
KNOW THE DIFFERENCE

Who should you ask?

Different professionals bring different skills. The strongest care often combines them.

01MD / DO

Physician (doctor)

Best for: diagnosis, medical tests, treatment, prescriptions, and assessing symptoms or health conditions.

Typical U.S. training: about 4 years of college, 4 years of medical school, then 3–8 years of residency/specialty training (roughly 11–16 years overall).

Nutrition training varies. Some physicians specialize in it; others can refer you to an RD/RDN. A doctor and dietitian are partners, not substitutes.
02RD / RDN

Registered dietitian

Best for: individualized eating plans, nutrient adequacy, food allergies, medical nutrition therapy, and plant-based meal planning.

U.S. credential: accredited dietetics coursework, required supervised practice, national exam, continuing education, and any required state licensing. New exam candidates have needed a graduate degree since January 2024; commonly 5+ years of higher education, with program paths varying.

Look for an RD/RDN with demonstrated vegan or plant-based expertise; the credential alone does not prove a specialty.
03TITLE VARIES

Nutritionist

Best for: depends on the person's actual credentials and scope of practice; some are highly trained professionals.

Training: no single nationwide education requirement is established by the word “nutritionist” alone. Some states regulate the term or nutrition practice; others do not.

Ask about degrees, supervised practice, state licensure, and recognized credentials such as RD/RDN. Avoid assuming a title guarantees clinical qualifications.

When to use both: For medical conditions, pregnancy, children, eating disorders, suspected deficiencies, or medication–diet interactions, involve your clinician and a qualified dietitian experienced with your needs.

B12 WITHOUT THE MYTHS

You need B12. You don't need meat to obtain it.

Vitamin B12 is produced by certain microorganisms, not by animals or plants. Animal foods can contain it through microbial pathways and animal feeding practices; not all livestock simply receive a B12 supplement.

Unfortified plant foods are not dependable B12 sources. People eating vegan should plan a consistent source through verified fortified foods and/or a B12 supplement. Fortified soy milk, nutritional yeast, and plant-based cheeses count only when the label lists B12; products vary.

2.4 μg/dayRecommended intake for most adults; not a stand-alone supplement dosing schedule. Needs differ by age, pregnancy, breastfeeding, and absorption.
Check the NIH B12 fact sheet ↗

Four questions to ask

  1. Which of my foods are actually fortified with B12, and how much do they provide?
  2. Is my B12 source consistent and sufficient, or would a supplement be simpler?
  3. Should we review B12 status, iron, vitamin D, iodine, calcium, or other needs given my circumstances?
  4. Can you help me build a realistic plant-based plan for my budget and routine?
Do not rely on unfortified nutritional yeast, seaweed, or untested fermented foods for B12. A clinician can assess suspected deficiency.

Educational information, not individualized medical advice. Services, pricing, and telehealth availability can change. Directory listings are not endorsements; verify a practitioner's credentials, licensing and fees before booking. Reviewed November 2026.

💡 Remember: This information is educational, not medical advice. Consult a registered dietitian or healthcare provider for personalized guidance.

About Go Vegan

Go Vegan is a free, open‑source educational application designed to help people understand veganism and make the switch, step by step.

We believe in progress, not perfection. Veganism is defined by The Vegan Society as “a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.”

This app is built with compassion and respect for everyone, regardless of where they are on their journey. We do not shame or judge. We recognize that disability, medication needs, health conditions, poverty, food access, geography, and survival circumstances can affect what is possible for each person.

Companion project

Continue the connection with Zerra

Go Vegan focuses on animals, normalized exploitation, plant-based alternatives, and compassionate action. Zerra is a separate companion app that explores our wider relationship with Mother Earth through ecological literacy, practical skills, responsibility, reciprocity, and regeneration.

Explore Zerra

Sister app · Field reference

Learn what is growing around you with Urban Forager

Urban Forager is a separate sister app and field reference for identifying wild plants, trees, shrubs, vines, and fungi; exploring wild foods, nutrition, ethnobotany, traditional and modern uses; and approaching foraging with safety, stewardship, reciprocity, and respect for the living world.

Explore Urban Forager

Please note: Product formulas, company policies, and ingredient sourcing change frequently. Always verify current packaging and manufacturer statements before relying on any product information shown here. Product availability varies by region.

Not medical advice: The nutrition information provided is for educational purposes only. Consult a registered dietitian or healthcare provider for personalized guidance. Never stop or change medically necessary treatment without professional advice.


Open source: Go Vegan is an open‑source project. Contributions, corrections, and suggestions are welcome. If you find an error or have a reliable source to share, please reach out.

All data is provided for guidance only. We strive for accuracy but cannot guarantee completeness or currency.